SEO is the acronym for search engine optimization and is a generic term for all online marketing measures that aim to improve the ranking of a website in the organic search results. Thus, the respective website and its contents can appear on top positions. As a result, for example, the brand awareness of online shops can be increased and this usually leads to the fact that the sales of e-commerce websites are also increased. Depending on the nature of the website, it may also have as its goal simply to achieve the highest possible range, as this will give them the opportunity to become more attractive to potential customers and advertisers.
In-house SEO or an external agency?
Any company keen to evolve will sooner or later come to the conclusion that the online marketing strategy is not to be ignored. On the contrary, it is hard to imagine that a website (whichever) could evolve in today’s world of ever-increasing competition without a successful online marketing strategy. The sooner the owners of the websites acknowledge this fact, the faster the respective websites will be crowned with success. But then one usually asks oneself the question: supervise SEM and SEO in-house or hire a specialized agency?
We show you the advantages of both variants so that you can make the right decision
One of the key benefits of in-house SEO is that it usually has a direct relationship not only to the employees of the company, but also to the customers and the products. In most cases, he knows the goals of the company and its website in detail. In addition, the philosophy and marketing strategy of in-house SEO are not alien. Thanks to the fact that he works locally, he is able to react very quickly to problems. All of this usually results in keyword searches being done faster.
Despite all the benefits to the company that comes with in-house SEO, keep in mind that you will not make a mistake if you choose a specialized agency
In the case of the in-house SEO variant, however, there is the danger of a company blindness , which normally can only be recognized and changed by external experts. For this purpose one should trust a specialized agency. Thanks to the agency’s external perspective, it is able to uncover resources and problems that might otherwise be hidden. Agency experts already have the know-how that allows them to be very flexible and to solve various problems. The specialists usually have very good contacts with other agencies, and in this way they also have insight into different industries and many markets.
As mentioned above, the two variants have their own advantages. Unfortunately, there is no clear answer to the question of whether to choose an agency or for an internal search engine optimization (many people believe that a combination between agency and in-house is possible). There are many aspects to consider, but most importantly, the needs and goals of your website and the financial opportunities of the company. We wish you much success!